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Basics of Effective Selling

Description:

Selling is a complex and sophisticated process, but successful sales begin and end with the basic essentials. This course includes an overview of the selling process, and provides worksheets and checklists to take you from contact list through sales call and on to follow-up and referrals. There are tools for identifying the features and benefits of your product and service, doing a competitive analysis, and preparing your sales presentation. There are also practical tips on dealing with customers, handling objections, and using customer feedback to improve your own performance.

Strategy 1: PREPARE to Sell.
Tip: Know your customer and your business.

  • Appreciate the business mission and purpose.
  • Know your customer.
  • Understand what marketing support is available.

Tip: Know your product.

Competencies

  1. Prepare to sell.
    • Know the customer and the business.
    • Know the product.
    • Develop qualified leads.
    • Prepare himself.
  2. Conduct the sale.
    • Set the call objectives.
    • Initiate contact.
    • Present the message.
    • Close the sale.
  3. Follow through on the sale.
  4. Structure a long-term relationship.
  5. Plan for more business.

 

Payment can be made as follows:
    - Pay online through the secure online paypal link provided.
    - Individuals wishing to pay thru Visa/Mastercard/Amex can call us at 416-926-0616
    - For organizations, an Invoice can be mailed and a cheque payable to “ Key2Careers” can be mailed to 920 Yonge Str, Suite 802, Toronto, Ont. M4W3C7

   
         

 

 

 

 

 

 
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