|
After Completion of the program the graduate will be able to do
the following tasks:
• Identify and operate peripherals.
• Troubleshoot computer graphics system.
• Identify surfaces by common size, weigh, number and finish.
• Diagnose typography problems.
• Choose and apply appropriate typeface.
• Brainstorm ideas.
• Determine type of graphic image.
• Describe characteristics of design for different media.
• Create drawings to reflect various perspectives.
• Evaluate photography quality and appropriateness or application.
• Use understanding of color to create impact or effect.
• Organize, prepare and produce electronic camera-ready art.
• Transport graphic computer information and knowledge of various
finishing processes.
|
COURSE
OUTLINES
|
Title of Subject/module |
Actual Contact Hours |
Learning Sequence |
|
1. Introduction to
Advertising Design |
60 hours
|
I
|
|
2. Introduction to
Photoshop CS |
18 hours
|
I
|
|
3. Introduction to Page
Layout / Typography (using InDesign CS) |
66 hours
|
I
|
|
4. Introductory Psychology
Fundamentals of Design 2D / 3D |
60 hours
|
I
|
|
5. Project Presentation |
66 hours
|
II
|
|
6. AD Concept |
72 hours
|
II
|
|
7. Copy writing |
60 hours
|
II
|
|
8. Corporate advertising |
72 hours
|
III
|
|
9. Portfolio |
60 hours
|
III
|
|
10. Advertising account
management |
66 hours
|
III
|
|
