Module
Overview
Marketing is the part of your business that focuses on the customer.
This module prepares you for the dynamic world of international
marketing. The module is designed to help students learn about and
apply the basic concepts and practices of modern marketing as they are
used in a wide variety of settings: in product and service firms,
consumer and business markets, profit and non-profit organizations,
domestic and global companies, and small and large businesses.
Learning Objectives and Approach
Learning Objectives
The main
objective is that students will receive job ready skills. Upon
completion of this module, students will understand international
marketing concepts and processes and will be able to apply these
concepts through practical projects in the areas of: Product
Development, Product Pricing, Product Promotion and Product Placing.
Approach
Classes are
delivered through extensive use of industry examples; product examples;
real life company cases and outstanding award winning marketing
practices. The course covers 9 specific skill areas in individual
topic/project that is integrated with two textbooks.
You have up to 6 weeks to
work through the module. At each step along the way, you'll have access
to a coach-mentor who will provide feedback on your end-of-lesson
assignments.
You must
pass two monitored knowledge examinations.
Course
Information
The courses named and numbered, if scheduled, will be taught as
described during the specific course length
as defined in this catalogue. Additional courses may be added at a later
date.
ITIM -
International Marketing
ITIM1 -
The Principles of Marketing, Domestic vs. International Marketing
ITIM2 -
The International Marketing Plan
ITIM3 - Market Access
ITIM4 -
Marketing the Right Product or Service
ITIM5 -
Personal Selling Abroad
ITIM6 -
Mass Marketing Abroad
ITIM7 - Pricing and Marketing
ITIM8 -
Enhancing the Marketing Effort
ITIM9 - Marketing Services
Note:
For the description of each topic, please contact the course advisor.
Sample International
Marketing 6-Week Schedule
Time |
Week1 |
Week2 |
Week3 |
Week4 |
Week5 |
Week6 |
Class
Delivery |
ITIM1
ITIM2 |
ITIM3
ITMR4
Case/Project1 |
Exam1
ITIM5
ITIM6 |
ITIM7
Case/Project2 |
ITIM8
ITIM9 |
Wrap-up
Exam2 |
